Category
Marketing & Business Development
Finding patients, building a brand and website, and giving patients an experience worth recommending.
Patient Acquisition
4 guides
How do I create a brand for my private GP practice?
Start with a clear, true promise about what patients get from you, such as longer appointments with the same GP, and decide where you sit against local competitors. Then choose a name you can use legally, checking Companies House sensitive words, existing trade marks and domains, and build a simple, consistent identity and tone. Your brand is only as good as the service behind it, so make every point of contact match the promise.
How do I create a website for my private GP service?
Build a simple, mobile-friendly site that tells patients what you offer, where, at what price and how to book, and link or embed online booking from your practice system. It must also meet the rules: a privacy notice, cookie consent for non-essential cookies, your CQC rating once you have one, company details if you are a limited company, complete prices and advertising that meets the CAP Code. A website builder is enough for most solo GPs.
How do I develop a marketing strategy for my private GP practice?
Write a short plan: decide which patients you are for and why they should choose you, get your website, booking and Google profile right, then use two or three channels consistently, such as referrals, local search, email to existing patients or social media. Give each channel a budget, record where every new patient came from and review each quarter. Everything you publish must meet GMC standards, the CAP Code and PECR.
How to get your first patients as a new private GP
Be easy to find before you open: a Google Business Profile, a website with prices and online booking, and listings where patients compare private GPs. Then build referrals from local clinicians and employers, ask every patient for honest feedback, and track where each booking came from. Everything you publish must be accurate under GMC standards and the CAP Code, and NHS GPs must never approach their own NHS patients.
Patient Experience
1 guide
Explore other topics
Guides on every part of running a private general practice, from regulation to growing your list.
